Scope of digital marketing in India
In recent years, digital marketing has emerged as a game-changer in the Indian marketing industry. With the rise of internet users and social media platforms, companies are recognizing the importance of digital marketing and its potential to reach a large audience. In this article, we will explore the scope of digital marketing in India and how it is transforming the marketing landscape. India is the second-largest online market in the world, with over 700 million internet users, according to a report by the Internet and Mobile Association of India (IAMAI). With such a large number of users, digital marketing has become an essential tool for businesses of all sizes. From small startups to large corporations, digital marketing offers cost-effective solutions that can reach millions of potential customers. One of the biggest advantages of digital marketing is its ability to target specific audiences. With the help of various tools and platforms, businesses can reach their target audie