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What Is Digital Marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing , social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-In

SEO and PPC are two popular digital marketing strategies used for lead generation. SEO or search engine optimization is the process of optimizing your website and content to rank higher in search engine results pages (SERPs) for relevant keywords. PPC or pay-per-click advertising is a form of digital advertising where you pay for each click on your ads. In this article, we will explore the pros and cons of SEO and PPC for lead generation and help you decide which one is better for your business. SEO for Lead Generation - Pros and Cons Pros:   Long-Term Results:  SEO is a long-term strategy that can provide consistent results over time. By optimizing your website and content for relevant keywords, you can attract organic traffic from search engines for months or even years to come. High-Quality Traffic:  SEO targets users who are actively searching for your products or services, which makes them more likely to convert into leads or customers. Organic search traffic also tends to have